LIHA is a British beauty brand, founded by long-time friends Liha and Abi. The pair met at University in 1998 and have been close ever since.

In the Yoruba (Nigerian) tradition, making beautifying oils, soaps and lotions from the nuts, tree bark and plants that grew in abundance, was a skill that was traditionally learned by all young women. Liha’s mother is an English aromatherapist, inspiring her to begin blending the two worlds.

Abi travelled a lot for work and Liha would ask her to bring back different ingredients, especially good Nigerian Shea from her father’s town. From there LIHA was born, as a way to create innovative, natural, organic and vegan skincare, using the rich botanicals of West Africa with traditional English aromatherapy and folk remedies.