LONELY LINGERIE is a New Zealand-based brand, founded in 2009 by creative couple Helene Morris and Steve Ferguson. LONELY is a direct response to the pairs' long-time fascination and appreciation for vintage corsetry and underwear.

LONELY is a brand that embraces body positivity and creates with everybody’s shape in mind. They have created a wide range of back and cup sizes and are known for using a diverse range of fit models, to allow all women to feel empowered when wearing their pieces.

Their lingerie is made using high-quality specialty fabrics, sourced from Europe and Hong Kong, the company makes a point to know all of their suppliers and makers by name. They continue to create great working environments and ensure only the highest ethical standards and guidelines are respected.