Beautiful Joe's is a UK-based company who make delicious and natural air-dried dog treats. Made from the best British Pasture-fed Ox Liver and dogs find them irresistible.

Built to be a 'one-for-one' business that means that for every pack of dog treats sold, Beautiful Joe's donate one pack to a rescue home. Most rescue homes can’t afford to buy any treats for the dogs they look after, let alone air-dried, pure liver treats. The free treats given by Beautiful Joe's are mostly used to train rescue dogs so that it is easier for them to find new, forever homes.